Is Brokeback getting Backlash ??

This is an interesting story (found at Nathaniel's site), and when you combine it with the studio's FYC ads (99% of which show only Heath and Jake with their respective wives - not each other) - is there a hidden (or not so hidden) agenda of covering up what Brokeback Mountain is all about? I am probably just being paranoid, but we all know how the powers-that-be work, don't we?